Cuppacakes Blog


How to create the right messages while advertising?

May 25, 2015 Bhawna Jamwal

What message do you convey to the consumer while you are advertising?  Our years of advertising to customers have given us a few insights, that we would like to share.  You can tell them how good you are, how fresh you are, what kind of ingredients that you use and all that. We tried that - did work a little but not wildly successful. Insight 1: Then we thought about the real reason why customers take action - because they need something. They either need something, or have some pain points that your products can help them with. You need...


Our startup journey

April 09, 2015 Bhawna Jamwal

I have decided to blog about our startup journey and the highs and lows of this rollercoaster ride. There are days that you feel that this world is yours, other days you have a feeling of gloom and despair and you feel that nothing is going right for you. The truth is always in the middle somewhere. However the build up of a digital business is very different from opening up a retail shopfront. A lot goes into building a digital storefront, the copy has to be good, the engagement has to be good, the user interface and usability has...


Logo conundrum

April 07, 2015 Bhawna Jamwal

As we started about looking to design the logo for our site, we laid down the general principles on what it should stand for.  The logo should stand for a young company, where the consumers were forward looking and made healthier choices for themselves and their families. So the logo had to have some kind of vibrancy as well as elegance at the same time.  It took us over a month to finalize our logo - some of our friends said "A logo is just a logo, choose one and get on with it". However I believe logo is the...


Sponge Cake Recipe

April 04, 2015 Bhawna Jamwal

Ingredients 225gms self-raising flour225gms french butter, at room temperature225gms caster sugar4 eggs1 teaspoon baking powder1 teaspoon vanilla bean paste Method Set the oven to 180 C. Grease a 9 inch round cake tin. Cream the butter and sugar until fluffy.Add in the eggs, one at a time, taking care to beat each one in well. Slowly add the flour and baking powder with a sieve. If the mixture is a little thick or dry, add water with a tablespoon. Be sure too add the vanilla paste at then end, and mix it well. Tip the mixture into your greased baking tin. Bake until...


First Post

August 16, 2014 Bhawna Jamwal

cuppa cakes is officially born!!! I started baking cakes for my daughter 4 years ago, when she demanded a rapunzel doll cake. I took on the challenge - and made my first cake with lots of love for my little angel. Thats when I realized my passion for baking, and ever since I have baked different types of cakes. I bake all my cakes and cupcakes with the same love and passion that allowed me to bake my first cake. I use the freshest of ingredients in my baking, i source for the best quality ingredients from all across the...